PGLA

Industry: Psychology & Legal Consulting PGLA, a forensic psychology firm, partnered with us to establish a visual identity and digital presence that reflects both professionalism and empathy. In an industry where trust, clarity, and sensitivity are paramount, we were tasked with developing a brand and website that communicated authority while remaining approachable and human-centered. Branding & Logo Design For the logo, we drew inspiration from brain wavelengths, creating a mark that visually speaks to the cognitive and scientific foundation of the practice. The color palette was kept neutral, with a focus on black and white, to convey sophistication and clarity. At the same time, we were intentional about softening the tone to reduce potential client anxiety—resulting in a balanced brand identity that feels both intelligent and welcoming. Website Design & Structure We designed a streamlined website that allows users to easily access key information, including clearly organized credentials and specialty areas. Navigation was thoughtfully structured to help visitors find relevant content quickly, with clean layouts and intuitive flow. The result is a digital space that reinforces professionalism while building user confidence and trust. Conversion Tools & UX Enhancements To support lead generation, we integrated call-to-action (CTA) buttons throughout the site, encouraging users to schedule a consultation at multiple touchpoints. We also developed an in-depth About Us page that includes professional credentials, ethical standards, and the firm’s guiding principles—reinforcing both transparency and trust in the practice.